Faculty of Marketing

Faculty of Marketing

FACULTY OF MARKETING

Goals and working perspectives

The Faculty of Marketing of the French University in Armenia (UFAR) offers higher education in the fields of Trade and Marketing. It allows students to master different aspects of trade, familiarizes them with the peculiarities of Armenian and foreign markets. In the future the graduates can hold responsible positions in the fields of marketing and trade. Decisively directed towards the professional world, the Faculty of Trade and Marketing provides specializations which coupled with practical work will enable future specialists to quickly start working in the spheres of trade and marketing, export and sales, as well as start their own companies.

Graduates of the Undergraduate Course of the Faculty of Marketing can work as:

  • Sales Managers,
  • Auditors,
  • Financial Controllers,
  • Marketing Managers,
  • Credit Specialists,
  • Project Managers,
  • Accountants,
  • Business Development Specialists,
  • Public Relations Managers,
  • Business Analysts,
  • Commercial Directors,
  • International Sales Managers, etc.

Dean of the Faculty of Marketing is Naira Hayrapetyan

Co-Dean of the Faculty of Marketing is Jean-Baptiste Cartier

 

Diplomas

The Faculty of Marketing offers two Degrees of education – Licence/Bachelor and Master/Master

  • Licence of Management, specialization - Marketing /corresponding Bachelor
  • Marketing and Sales Master /corresponding Master

 

Curriculum

Undergraduate Course, year A

Semester  A 1

Credit

Hours

General Mathematics

5

27 hours

Introduction to Economics

5

27 hours

French or English for beginners

-

21 hours

French

5

80 hours

Informatics

3

21 hours

Introduction to Management

5

19.5 hours

English

3

42 hours
 

Russian

2

42 hours

2 chosen subjects – Logics, Armenian Civilization, PE and Sport, Armenian or 1 chosen subject – Spanish, German

1+1

or

2

According to the subjects chosen

 

Semester  A 2

Credit

Hours

General Mathematics

5

27 hours

Discriptive Statistics

5

21 hours

Economy of Armenia

3

16.5 hours

French or English for beginners

-

21 hours

French

5

80 hours

Introduction to Marketing

5

24 hours

Russian

2

42 hours

English

3

42 hours

2 chosen subjects – General Philosophy, Civil Defense and First Aid, PE and Sport, Armenian or 1 chosen subject – Spanish, German

1+1

or

2

According to the subjects chosen

 

Undergraduate Course, year 1

Semester  1

Credit

Hours

General Accounting

5

36 hours

Macroeconomics 1

5

24 hours

French

5

80 hours

Probability and Statistics 1

4

27 hours

Financial Mathematics

5

21 hours

English

2

42 hours

Introduction to Law

3

19.5 hours

1 chosen subject – Russian, Rhetoric, Spanish, German, PE and Sport

1

According to the subject chosen

 

Semester  2

Credit

Hours

General Accounting

5

36 hours

Microeconomics 1

5

24 hours

French

5

80 hours

Business Economics

4

24 hours

Probability and Statistics 2

4

27 hours

Informatics

2

21 hours

English

2

42 hours

Company Law

2

22.5 hours

1 chosen subject – Russian, Ethics, Spanish, German, PE and Sport

1

According to the subject chosen

 

Undergraduate Course, year 2

Semester  3

Credit

Hours

Management Accounting 1:cost analysis and decision making

2

31.5 hours

Microeconomics 2 –Management Economy

3

24 hours

Public Relations

4

24 hours

French

4

80 hours

Applications of Mathematical Methods in Management Problems (methods of optimization, time series and forecasts)

4

37.5 hours

Qualitative and Quantitative Methods

4

24 hours

Production Management

2

27 hours

English

2

42 hours

Business Law

2

24 hours

Informatics

2

21 hours

Individual and Professional Project

1

21 hours

 

 

 

 

Semester  4

Credit

Hours

***Strategic Marketing

4

24 hours

***Communication in Sales

4

16.5 hours

Management Accounting 2:forecast management

2

31.5 hours

Marketing Mix

4

24 hours

Macroeconomics 2:economic policies

3

24 hours

French

4

80 hours

Statistical Methods: data analysis with Sphinx and SPSS

3

27 hours

English

2

42 hours

Professional Strategic Marketing

2

15 hours

Labour Law

2

16.5 hours

 

***the subject is taught by a French lecturer

Undergraduate Course, year 3

Semester  5

Credit

Hours

***Merchandising

5

24 hours

***Business Plan

2

31.5 hours

***Sales Technique

2

24 hours

French

3

80 hours

Financial Analysis

3

24 hours

Tax system

2

24 hours

Project Management

3

24 hours

English

1

42 hours

Information Systems

3

27 hours

Quality Management

3

24 hours

Bank and Financial Market

3

24 hours

 

 

 

Semester  6

Credit

Hours

***Marketing Plan SWE

5

24 hours

*** Sales Technique SOE

4

-

*** Business Plan

2

-

*** Business Communication

5

16.5 hours

International Economics

3

24 hours

*** Branch Market Economy

4

24 hours

French - Diploma B2

3

42 hours

English

1

21 hours

Writing and Presentation of Internship Report

3

-

 

***the subject is taught by a French lecturer

 

Graduate Course, year 1

Semester  7

Credit

Hours

***Commercial Negotiation

5

27 hours

Bank Marketing

5

24 hours

*** Service Marketing

5

24 hours

Communication in the Field of Services through Media and without them

5

24 hours

*** Business Ethics and Managerial Obligations

3

16.5 hours

*** Strategic Management

3

36 hours

Human Resource Management

2

24 hours

*** Methodology of Diploma Thesis

-

16.5 hours

French

2

21 hours

 

 

 

Semester  8

Credit

Hours

*** Consumer’s Behaviour

4

24 hours

*** Food Marketing

4

24 hours

*** Marketing and Internet

4

28.5 hours

*** International Marketing

4

16.5 hours

Theory of Organizations and Management

2

24 hours

Financial Analysis

2

24 hours

Advertising

4

24 hours

French

2

21 hours

Concluding Work (a three-month internship) and Defence

4

-

***the subject is taught by a French lecturer

 

Graduate Course, year 2

Semester  9

Credit

Hours

***Sales Workforce Management and Commercial Activity

2

31.5 hours

***Brand Management  SWE

5

24 hours

*** Retaining of Large Accounts

3

16.5 hours

*** Marketing Insurance

3

16.5 hours

Marketing B to B

3

24 hours

International Transport and Logistics

2

24 hours

International Purchases

3

24 hours

Media Planning

2

24 hours

International Commercial Law

2

24 hours

Development and Launch of New Products

3

24 hours

*** Methodology of Diploma Thesis

-

16.5 hours

French

2

21 hours

 

 

 

Semester  10

Credit

Hours

*** Sales Workforce Management and Commercial Activity  SOE

4

-

*** Survey Data Analysis

3

16.5 hours

*** Tourist Organizations Marketing

3

16.5 hours

Design and Packaging

2

24 hours

*** Business Game

2

16.5 hours

French

2

21 hours

Diploma Thesis (internship report)

7

-

Defence

7

-

 ***the subject is taught by a French lecturer