Faculty of Marketing

FACULTY OF MARKETING

Goals and working perspectives

The Faculty of Marketing of the French University in Armenia (UFAR) offers higher education in the fields of Trade and Marketing. It allows students to master different aspects of trade, familiarizes them with the peculiarities of Armenian and foreign markets. In the future the graduates can hold responsible positions in the fields of marketing and trade. Decisively directed towards the professional world, the Faculty of Trade and Marketing provides specializations which coupled with practical work will enable future specialists to quickly start working in the spheres of trade and marketing, export and sales, as well as start their own companies.

Graduates of the Undergraduate Course of the Faculty of Marketing can work as:

Sales Managers,
Auditors,
Financial Controllers,
Marketing Managers,
Credit Specialists,
Project Managers,
Accountants,
Business Development Specialists,
Public Relations Managers,
Business Analysts,
Commercial Directors,
International Sales Managers, etc.

Dean of the Faculty of Marketing is Naira Hayrapetyan

Co-Dean of the Faculty of Marketing is Jean-Baptiste Cartier

Diplomas

The Faculty of Marketing offers two Degrees of education – Licence/Bachelor and Master/Master

Licence of Management, specialization - Marketing /corresponding Bachelor
Marketing and Sales Master /corresponding Master

Curriculum

Undergraduate Course, year A

Semester A 1	Credit	Hours
General Mathematics	5	27 hours
Introduction to Economics	5	27 hours
French or English for beginners	-	21 hours
French	5	80 hours
Informatics	3	21 hours
Introduction to Management	5	19.5 hours
English	3	42 hours
Russian	2	42 hours
2 chosen subjects – Logics, Armenian Civilization, PE and Sport, Armenian or 1 chosen subject – Spanish, German	1+1 or 2	According to the subjects chosen

Semester A 2	Credit	Hours
General Mathematics	5	27 hours
Discriptive Statistics	5	21 hours
Economy of Armenia	3	16.5 hours
French or English for beginners	-	21 hours
French	5	80 hours
Introduction to Marketing	5	24 hours
Russian	2	42 hours
English	3	42 hours
2 chosen subjects – General Philosophy, Civil Defense and First Aid, PE and Sport, Armenian or 1 chosen subject – Spanish, German	1+1 or 2	According to the subjects chosen

Undergraduate Course, year 1

Semester 1	Credit	Hours
General Accounting	5	36 hours
Macroeconomics 1	5	24 hours
French	5	80 hours
Probability and Statistics 1	4	27 hours
Financial Mathematics	5	21 hours
English	2	42 hours
Introduction to Law	3	19.5 hours
1 chosen subject – Russian, Rhetoric, Spanish, German, PE and Sport	1	According to the subject chosen

Semester 2	Credit	Hours
General Accounting	5	36 hours
Microeconomics 1	5	24 hours
French	5	80 hours
Business Economics	4	24 hours
Probability and Statistics 2	4	27 hours
Informatics	2	21 hours
English	2	42 hours
Company Law	2	22.5 hours
1 chosen subject – Russian, Ethics, Spanish, German, PE and Sport	1	According to the subject chosen

Undergraduate Course, year 2

Semester 3	Credit	Hours
Management Accounting 1:cost analysis and decision making	3	31.5 hours
Microeconomics 2 –Management Economy	3	24 hours
Public Relations	4	24 hours
French	4	80 hours
Applications of Mathematical Methods in Management Problems (methods of optimization, time series and forecasts)	4	37.5 hours
Qualitative and Quantitative Methods	4	24 hours
Production Management	2	27 hours
English	2	42 hours
Business Law	2	24 hours
Informatics	2	21 hours


Semester 4	Credit	Hours
***Strategic Marketing	5	24 hours
***Communication in Sales	4	16.5 hours
Marketing Mix	4	24 hours
Macroeconomics 2:economic policies	3	24 hours
French	4	80 hours
Statistical Methods: data analysis with Sphinx and SPSS	3	33 hours
English	2	42 hours
Professional Strategic Marketing	2	15 hours
Labour Law	2	19.5 hours
Individual and professionnal project	1	21 hours

***the subject is taught by a French lecturer

Undergraduate Course, year 3

Semester 5	Credit	Hours
***Merchandising	5	24 hours
Comptabilité de Gestion 2 : Gestion prévisionnelle	2	31.5 hours
***Marketing Plan	5	24 hours
French	3	80 hours
Financial Analysis	2	24 hours
Tax system	2	24 hours
Project Management	3	24 hours
English	1	42 hours
Information Systems	2	27 hours
Quality Management	3	24 hours
Bank and Financial Market	2	24 hours

Semester 6	Credit	Hours
*** Sales Technique	4	24 hours
*** Business Plan	4	31.5 hours
*** Business Communication	4	16.5 hours
International Economics	2	24 hours
*** Branch Market Economy	4	24 hours
French - Diploma B2	3	63 hours
Internet Marketing	3	24 hours
Strategic Management	3	24 hours
Writing and Presentation of Internship Report	3	-

***the subject is taught by a French lecturer

Graduate Course, year 1

Semester 7	Credit	Hours
***Commercial Negotiation	5	27 hours
Bank Marketing	5	24 hours
*** Service Marketing	5	24 hours
Communication in the Field of Services through Media and without them	5	24 hours
Management interculturel	3	24 hours
Change Management	3	24 hours
Human Resource Management	2	24 hours
*** Methodology of Diploma Thesis	-	19.5 hours
French	2	21 hours

Semester 8	Credit	Hours
Consumer’s Behaviour	5	24 hours
*** Food Marketing	5	24 hours
***Business Ethics and Managerial Obligations	4	16.5 hours
*** International Marketing	5	16.5 hours
Advertising	5	27 hours
French	2	21 hours
Concluding Work (a three-month internship) and Defence	4	-

***the subject is taught by a French lecturer

Graduate Course, year 2

Semester 9	Credit	Hours
***Sales Workforce Management and Commercial Activity	4	16.5 hours
***Brand Management	4	24 hours
*** Retaining of Large Accounts	3	16.5 hours
*** Marketing Insurance	4	16.5 hours
Marketing B to B	3	24 hours
International Purchases	3	24 hours
Media Planning	2	24 hours
International Commercial Law	2	24 hours
Development and Launch of New Products	3	24 hours
*** Methodology of Diploma Thesis	-	19.5 hours
French	2	21 hours

Semester 10	Credit	Hours
International Transport and Logistics	2	24 hours
*** Survey Data Analysis	4	16.5 hours
Tourist Organizations Marketing	3	16.5 hours
Design and Packaging	2	24 hours
*** Business Game	3	16.5 hours
French	2	21 hours
Diploma Thesis (internship report)	7	-
Defence	7	-

***the subject is taught by a French lecturer