FACULTY OF MARKETING
Goals and working perspectives
The Faculty of Marketing of the French University in Armenia (UFAR) offers higher education in the fields of Trade and Marketing. It allows students to master different aspects of trade, familiarizes them with the peculiarities of Armenian and foreign markets. In the future the graduates can hold responsible positions in the fields of marketing and trade. Decisively directed towards the professional world, the Faculty of Trade and Marketing provides specializations which coupled with practical work will enable future specialists to quickly start working in the spheres of trade and marketing, export and sales, as well as start their own companies.
Graduates of the Undergraduate Course of the Faculty of Marketing can work as:
- Sales Managers,
- Auditors,
- Financial Controllers,
- Marketing Managers,
- Credit Specialists,
- Project Managers,
- Accountants,
- Business Development Specialists,
- Public Relations Managers,
- Business Analysts,
- Commercial Directors,
- International Sales Managers, etc.
Dean of the Faculty of Marketing is Naira Hayrapetyan
Co-Dean of the Faculty of Marketing is Jean-Baptiste Cartier
The Faculty of Marketing offers two Degrees of education – Licence/Bachelor and Master/Master
- Licence of Management, specialization - Marketing /corresponding Bachelor
- Marketing and Sales Master /corresponding Master
Undergraduate Course, year A
Semester A 1 |
Credit |
Hours |
General Mathematics |
5 |
27 hours |
Introduction to Economics |
5 |
27 hours |
French or English for beginners |
- |
21 hours |
French |
5 |
80 hours |
Informatics |
3 |
21 hours |
Introduction to Management |
5 |
19.5 hours |
English |
3 |
42 hours |
Russian |
2 |
42 hours |
2 chosen subjects – Logics, Armenian Civilization, PE and Sport, Armenian or 1 chosen subject – Spanish, German |
1+1 or 2 |
According to the subjects chosen |
Semester A 2 |
Credit |
Hours |
General Mathematics |
5 |
27 hours |
Discriptive Statistics |
5 |
21 hours |
Economy of Armenia |
3 |
16.5 hours |
French or English for beginners |
- |
21 hours |
French |
5 |
80 hours |
Introduction to Marketing |
5 |
24 hours |
Russian |
2 |
42 hours |
English |
3 |
42 hours |
2 chosen subjects – General Philosophy, Civil Defense and First Aid, PE and Sport, Armenian or 1 chosen subject – Spanish, German |
1+1 or 2 |
According to the subjects chosen |
Semester 1 |
Credit |
Hours |
General Accounting |
5 |
36 hours |
Macroeconomics 1 |
5 |
24 hours |
French |
5 |
80 hours |
Probability and Statistics 1 |
4 |
27 hours |
Financial Mathematics |
5 |
21 hours |
English |
2 |
42 hours |
Introduction to Law |
3 |
19.5 hours |
1 chosen subject – Russian, Rhetoric, Spanish, German, PE and Sport |
1 |
According to the subject chosen |
Semester 2 |
Credit |
Hours |
General Accounting |
5 |
36 hours |
Microeconomics 1 |
5 |
24 hours |
French |
5 |
80 hours |
Business Economics |
4 |
24 hours |
Probability and Statistics 2 |
4 |
27 hours |
Informatics |
2 |
21 hours |
English |
2 |
42 hours |
Company Law |
2 |
22.5 hours |
1 chosen subject – Russian, Ethics, Spanish, German, PE and Sport |
1 |
According to the subject chosen |
Semester 3 |
Credit |
Hours |
Management Accounting 1:cost analysis and decision making |
3 |
31.5 hours |
Microeconomics 2 –Management Economy |
3 |
24 hours |
Public Relations |
4 |
24 hours |
French |
4 |
80 hours |
Applications of Mathematical Methods in Management Problems (methods of optimization, time series and forecasts) |
4 |
37.5 hours |
Qualitative and Quantitative Methods |
4 |
24 hours |
Production Management |
2 |
27 hours |
English |
2 |
42 hours |
Business Law |
2 |
24 hours |
Informatics |
2 |
21 hours |
|
|
|
Semester 4 |
Credit |
Hours |
***Strategic Marketing |
5 |
24 hours |
***Communication in Sales |
4 |
16.5 hours |
Marketing Mix |
4 |
24 hours |
Macroeconomics 2:economic policies |
3 |
24 hours |
French |
4 |
80 hours |
Statistical Methods: data analysis with Sphinx and SPSS |
3 |
33 hours |
English |
2 |
42 hours |
Professional Strategic Marketing |
2 |
15 hours |
Labour Law |
2 |
19.5 hours |
Individual and professionnal project | 1 | 21 hours |
***the subject is taught by a French lecturer
Semester 5 |
Credit |
Hours |
***Merchandising |
5 |
24 hours |
Comptabilité de Gestion 2 : Gestion prévisionnelle | 2 | 31.5 hours |
***Marketing Plan |
5 |
24 hours |
French |
3 |
80 hours |
Financial Analysis |
2 |
24 hours |
Tax system |
2 |
24 hours |
Project Management |
3 |
24 hours |
English |
1 |
42 hours |
Information Systems |
2 |
27 hours |
Quality Management |
3 |
24 hours |
Bank and Financial Market |
2 |
24 hours |
|
|
|
Semester 6 |
Credit |
Hours |
*** Sales Technique |
4 |
24 hours |
*** Business Plan |
4 |
31.5 hours |
*** Business Communication |
4 |
16.5 hours |
International Economics |
2 |
24 hours |
*** Branch Market Economy |
4 |
24 hours |
French - Diploma B2 |
3 |
63 hours |
Internet Marketing |
3 |
24 hours |
Strategic Management | 3 | 24 hours |
Writing and Presentation of Internship Report |
3 |
- |
***the subject is taught by a French lecturer
Semester 7 |
Credit |
Hours |
***Commercial Negotiation |
5 |
27 hours |
Bank Marketing |
5 |
24 hours |
*** Service Marketing |
5 |
24 hours |
Communication in the Field of Services through Media and without them |
5 |
24 hours |
Management interculturel |
3 |
24 hours |
Change Management |
3 |
24 hours |
Human Resource Management |
2 |
24 hours |
*** Methodology of Diploma Thesis |
- |
19.5 hours |
French |
2 |
21 hours |
|
|
|
Semester 8 |
Credit |
Hours |
Consumer’s Behaviour |
5 |
24 hours |
*** Food Marketing |
5 |
24 hours |
***Business Ethics and Managerial Obligations |
4 |
16.5 hours |
*** International Marketing |
5 |
16.5 hours |
Advertising |
5 |
27 hours |
French |
2 |
21 hours |
Concluding Work (a three-month internship) and Defence |
4 |
- |
***the subject is taught by a French lecturer
Semester 9 |
Credit |
Hours |
***Sales Workforce Management and Commercial Activity |
4 |
16.5 hours |
***Brand Management |
4 |
24 hours |
*** Retaining of Large Accounts |
3 |
16.5 hours |
*** Marketing Insurance |
4 |
16.5 hours |
Marketing B to B |
3 |
24 hours |
International Purchases |
3 |
24 hours |
Media Planning |
2 |
24 hours |
International Commercial Law |
2 |
24 hours |
Development and Launch of New Products |
3 |
24 hours |
*** Methodology of Diploma Thesis |
- |
19.5 hours |
French |
2 |
21 hours |
|
|
|
Semester 10 |
Credit |
Hours |
International Transport and Logistics |
2 |
24 hours |
*** Survey Data Analysis |
4 |
16.5 hours |
Tourist Organizations Marketing |
3 |
16.5 hours |
Design and Packaging |
2 |
24 hours |
*** Business Game |
3 |
16.5 hours |
French |
2 |
21 hours |
Diploma Thesis (internship report) |
7 |
- |
Defence |
7 |
- |
***the subject is taught by a French lecturer